The online survey has become a big tool for businesses in recent years. There is something about the anonymity of the Internet that makes people a lot more honest – at least, outside the realms of chat rooms, anyway – and honesty is a rare commodity in the world of marketing research. When you think about it, would you give your honest opinion to someone who stopped you in the street and asked you potentially leading questions – especially if you had somewhere else to be. Online […]

A lot of people do not understand why market research, and particularly online surveys, pay out good money for the simple transaction of giving your opinion when it is asked for. It does seem like a very strange situation for those of us who spend a bit of time on the Internet anyway. But that is the key point. As an Internet user, you represent part of the market that big companies are aiming for. People who use the Internet are likely to be young enough and […]

Many of us will gladly sit and fill in a survey if it is about a subject that we find interesting – we will answer questions on a topic for as long as we are asked, and if we are offered money to do it then we would all jump at the chance. Taking paid surveys online is not quite like this – you have less control over the subject matter than you might ordinarily wish, but you will find that getting paid to fill in these […]